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Extra Fun, Extra Power, Extra Distance

Electrify Your Life with an E-Bike

Electra Bicycle Company

Fun is Calling! Find it on an Electra

The New Bigger, Badder Megatower

See the New Santa Cruz Megatower

Explore Our Featured Bikes

We have new bikes arriving daily. Check out our favorite new arrivals below and shop online or visit us to get yours.


There’s always something fun happening around the shop. Explore our our favorite local bike routes, check out the latest cycling technology, and join us for a group ride, everyone is welcome!

Expert Advice
on the Best Upgrades

Gear Up for the Year &
Bike Back to School

Our Favorite
Places To Ride

Everything You Need To Know
About Electric Bikes

Explore OUR Top BRANDS